- OUR STORY -
Fine Image Co., Ltd. was founded in 1994 with the mission of producing premium fruit jams made from fresh, locally sourced ingredients from Thailand. The company saw an opportunity to supply high-quality jam products to four- and five-star hotels, as the local market was previously limited to low-quality options or repetitive flavors from abroad.
Fine Image specializes in creating unique fruit jam flavors from tropical Thai fruits such as mango, pineapple, passion fruit, and coconut. These innovative flavors quickly became popular in the hospitality industry and helped establish the company’s reputation for offering a distinctive taste of Thailand.
Over the years, Fine Image has expanded its product range to include processed foods such as sausages, sauces, and mustard, all developed under international standards. The company ensures its products are free from chemicals and preservatives, using fresh, locally sourced ingredients. A multinational team from countries including Germany and Australia works to develop recipes that meet both local and global market demands.
Currently, Fine Image operates through both B2B (business-to-business) and B2C (business-to-consumer) channels, distributing to hotels, restaurants, supermarkets, and online retail platforms. The company is committed to promoting sustainable local economic growth while maintaining the highest standards of quality and delivering Thai-inspired products to customers both in Thailand and internationally.
- OUR JAM STORY -
Dive Deep into the Source! The Secret Behind "Gourmet Jam" from the Heart of Chiang Mai
Nature D'Lite invites you on a journey to the core of premium jam creation, exploring the sources of our high-quality, select ingredients. Our journey takes us to Mae Ha Village, Mae Chaem District, Chiang Mai, ensuring that every jar of our jam is packed with freshness, purity, and the dedication of our farmers.
Passion Fruit: The Unique Sweet and Sour Flavor
Passion fruit is one of the key selections for Nature D'Lite's jam, known for its distinctive sour-sweet taste and high Vitamin C content.
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Key Variety: Farmers cultivate two main varieties, including the Royal-granted variety and the Tai Nung variety, which is more popular and recognized in the market
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Natural Cultivation: The farming heavily relies on cow manure as fertilizer and minimizes pesticide use, preferring sticky insect traps to maintain the cleanliness and safety of the produce
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Quality Sorting: Passion fruit is sorted by skin quality. Flawless fruit is sold through the Royal Project and online channels, while fruit with minor blemishes is processed into products like jam and passion fruit juice
Cape Gooseberry: The Golden Bell of Health
Cape Gooseberry, also known as Physalis or Golden Bell, is an excellent ingredient that offers a delightful sweet and sour taste.
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Nutritional Value: This small, golden fruit boasts a high nutritional profile, especially with its rich antioxidant content
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The Organic Core: Cultivation here strictly adheres to organic farming methods, giving consumers confidence that they are receiving genuinely fresh, clean, and healthy fruit
Strawberry: Dedication in Every Step
Strawberry is another highly popular fruit used in our premium jam production.
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Attention to Detail: Strawberry cultivation focuses on meticulous care, from using organic fertilizer to ensuring the harvest occurs at the most optimal time to guarantee peak flavor
- NATURE D'LITE BRAND -
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Through strict production standards and continuous recipe development, the company’s products have earned the trust of hotels and restaurant clients, playing an important role in elevating the quality of Thai fruit jams in the global market.
In subsequent years, the company expanded its operations into other processed food businesses, including sausages, sauces, and mustard, while maintaining its commitment to carefully selected, high-quality ingredients free from chemicals and preservatives.
